About this Produce
Araku Valley Coffee is known for its unique texture and flavour, produced by tribals, making it naturally eco-friendly way, since the tribals have since time immemorial followed organic and natural principals of farming.
The origin of this award-winning coffee lies in the lush hills of Andhra’s reserve forest area. Over 100 kilometres away from Vizag, as one drives through the dense forest areas at an altitude of nearly 1000 metres above sea level, the roads are dotted with coffee plants and pepper creepers on either side. Most of these coffee plants grow under the shade of jack fruit and silver oak trees.
Over 93,000 tribal farmers in the Tribal area of Andhra Pradesh are engaged in cultivation of coffee. While this coffee is sold for around Rs 120 for 100 grams, these farmers don’t even get Rs 100 for a kilo of the coffee fruit they produce.In fact, this organic coffee earned global recognition when it won a gold medal at the Prix Epicures OR 2018 Award in Paris, a first for an Indian coffee brand.
